Training Resources

Our new series CultureShop.tv offers expert advice, ideas and insights on how to make your museum or gallery shop the very best it can be. The series showcases a variety of inspirational case studies, with learnings applicable to every heritage retail environment. Each episode is accompanied by handy downloadable fact sheets on key topics such as buying, visual merchandising and finance. 
Episode 1: Shop!
The role of retail in the heritage sector, plus top tips on Visual Merchandising and how your site's collection can inspire your product range.

Download fact sheets: 
Episode 2: Telling Stories
How to link your collection, product range and visual merchandising in creative ways, whatever your budget.

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Episode 3: Visitors and Customers
How to identify your main types of customer, and how to turn browsers into buyers.

Download fact sheets:
Episode 4: The Art and Science of Visual Merchandising
Find out how the logic and creativity of visual merchandising can help engage your customers.

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Episode 5: Measure, Monitor, Manage
How to keep your shop profitable. An overview of financial management including top tips on successful heritage retail finance.

Download fact sheets:
More Episodes Coming Soon
Can't wait? Watch the series trailer for a taster of what's coming up.
Top Tips for Small Shops
ACE has worked with SHARE Museums East to create this short film packed with top tips for small museum shops.