Trading for Culture Skills Academy | The Association for Cultural Enterprises

Trading for Culture Skills Academy

Podcasts, webinars, accredited courses; the Cultural Enterprises Academy will be your one stop shop to best practice in cultural retail. 

Thanks to funding from Arts Council England, we will soon be able to offer the very best in training to all cultural and heritage organisations across the country. 

Missing out on the expertise the Association for Cultural Enterprises has to offer because of travel, cost or staff shortages will be a thing of the past. Learn in your own time, at your own pace, in your own surroundings. You will also be able to tailor your own portfolio to your experience, job remit and the activities of your organisation. 

Whether you are just starting out in your career, or are a veteran of the cultural retail sector, the Cultural Enterprises Academy will have all you need to improve every aspect of your organisation's revenue-generating activities.

Content topics will include:

  • Retail 
Retail Finance | Buying | Visual Merchandising | Shop Skills | Licensing and Brand Licensing | Product Development | E-commerce | Wholesaling | Shop Fits | Openings | Pop-ups | Re-locations | Shop Refits

  • Catering & Events 
Catering Finance | Profit & Loss Accounts | Managing a Catering Franchise | Managing an In-house Catering Operation | Growing a Catering Business |  Event Hosting | Venue Hire and Conferencing | Weddings | Filming | Marketing your Venue

  • Visitor Experience 
Effective use of Front of House Teams (inc. engaging and inspiring) | Recruitment, Team Building and Coaching | The Customer Journey (inc. parking/toilets/cloakroom etc.) | Customer Service Skills

  • Image Sales and Intellectual Property Rights
Copyright and Other Intellectual Property Rights | Image Management Systems and E-commerce | Image Licensing Models | Managing Metadata and Keywords | Protecting your Images | Marketing 

  • Business Skills  
Business Skills and Report Writing | Effective Presentations | Effective Communication | Inspirational Leadership | Ideas Generation | Business Finance | Writing a Business Plan

  • Publishing 
Publishing Distribution, UK and Worldwide | Co-editions and Rights Deals | Marketing, Press and Social Media | Design-covers and Layouts | Production | Commissioning Authors, Designers and More | Co-publishing (for those who do not publish in-house - working with third trade publishers)

  • Ticketing & Admissions
Ticket Sales / Box Office | Combining Donations and Ticket Sales | Up-selling and Cross-selling | Customer Segmentation for Increased Sales | Collecting and Using Data to Increase Resilience | Using Sales Reports for Maximum Effect

The bottom line - we will help you improve your bottom line.