Museum Shop Sunday | The Association for Cultural Enterprises

Museum Shop Sunday

Last year saw the first ever Museum Shop Sunday, a new 'feel good' alternative to Black Friday which puts cultural retail in the spotlight like never before. Over 120 UK venues and more than 600 worldwide put on special events and promotions on the day, attracting new customers to find unique and special Christmas gifts in the relaxing surroundings of a beautiful cultural venue.

Many venues saw increased sales and footfall on the day, as well as an uplift in online sales and engagement. Our hashtag #museumshopsunday was trending on Twitter all day and there was some fantastic press coverage including Metro and The Londonist.

Read our Museum Shop Sunday blog post and browse the Photo Gallery below to see some of the fun Museum Shop Sunday events from around the UK - from Freudian cookies to dinosaur story telling!

Get ready for Museum Shop Sunday 2018!
Sunday 25 November 2018

It's never too early to start planning your event! Read our blog post 7 Steps to Museum Shop Sunday Success to help you get started. More information and a full marketing toolkit will be available here soon.