Museum Shop Sunday
26 November 2017 is Museum Shop Sunday, a fantastic new opportunity for you to attract new customers on one of the busiest shopping weekends of the year!
What's it all about?
Museum Shop Sunday is the first truly global celebration of cultural retailing that offers a platform for shops in museums, galleries and cultural venues to increase visibility, customers and sales during the peak Christmas shopping period. For customers it's a great opportunity to escape all the Black Friday mayhem and buy some unique gifts whilst enjoying a day out with family or friends.
Together with the Museum Store Association (MSA) in the US, and the Museum Shops Association of Australia & New Zealand (MSAANZ), ACE is claiming Museum Shop Sunday as THE day to shop and support cultural venues worldwide.
How do I get involved?
Anyone can get involved with Museum Shop Sunday – not just museums, but all kinds of cultural venues large and small. ACE members will receive a full marketing toolkit too - so if you're not already a member you might like to join ACE now.
If you're planning to take part in Museum Shop Sunday we'd love to hear from you, and especially about any ideas you may already have. Please take a moment to
register your interest and we’ll add your organisation to the list of participating venues below.
Who's Taking Part
Amgueddfa Cymru - National Museum Wales
Barbican CentreBirmingham Museums Trust
Glasgow School of Art Enterprises Ltd
Gloucestershire Guild of Craftsmen
Historic Royal Palaces
Imperial War Museums
Manchester Art Gallery
(Rochester Castle, Upnor Castle, Eastgate House, Guildhall Museum)
National Football Museum
National Portrait Gallery
Natural History Museum
RAF Museum Enterprises Ltd
Roald Dahl Museum & Story Centre
Shakespeare Birthplace Trust
Soane Museum Enterprises
Teign Heritage Centre
Victoria & Albert Museum
Here are a few promotional ideas to get you started. Logos and web banners will be in your marketing toolkit (available soon) along with more ideas and suggestions.
- Organise a special event in your shop
- Run a special promotion
- Put a banner on your website
- Email your customers to tell them about Museum Shop Sunday
- Share your event or promotion on social media using #museumshopsunday
- Share within your own organisation so everyone's aware
- Join forces with other venues in your area