Museum Shop Sunday

26 November 2017 was the first ever Museum Shop Sunday, a new 'feel good' alternative to Black Friday which puts cultural retail in the spotlight like never before. Over 120 UK venues and more than 600 worldwide put on special events and promotions on the day, attracting new customers to find unique and special Christmas gifts in the relaxing surroundings of their local museum, gallery, cathedral, or historic house.

ACE worked with the Museum Store Association (MSA) in the US and the Museum Shops Association of Australia & New Zealand (MSAANZ) to make this a truly global event.

Many venues saw increased sales and footfall on the day, as well as an uplift in online sales and engagement. Our hashtag #museumshopsunday was trending on Twitter all day and there was some fantastic press coverage including Metro and The Londonist.

Read our Museum Shop Sunday blog post and browse the Photo Gallery below to see some of the fun Museum Shop Sunday events from around the UK - from Freudian cookies to dinosaur story telling!