ACE Masterclass: PR for Cultural Retail: The Geffrye Museum, London
Delivered for ACE by NEAT PR
Today, the stories and conversations people have about a brand is the most cost effective way to sell products. Public and Media relations uses the most influential voices to ignite these conversations. Finding the right voices at the right time and persuading them to share and endorse products is getting harder and more complex: from journalists to celebrities; bloggers to Instagrammers - all have different needs and all have shifting levels of influence depending on the day of the week. Once you know who they are, you have to give them what they want - a red product vs a yellow one might be the difference between selling out in 24 hours and not selling any.
What you'll learn from Neat PR:-
Our workshop will help you unlock the tools and tips of modern PR and how we can help you reach the media you need and give them the products they want, when they want.
You'll see how others have done it and we'll show you how considering PR when you buy and merchandise your products is the key to success.
Who is it for?
- Those working in PR within organisations who have a retail remit
- Those undertaking PR for their shops but not getting the desired results
- The curious who would like to know more and admit they need to learn fast
NEAT PR work with a number of organisations in the cultural sector
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