ACE Masterclass: Getting Started in Retail Marketing, Museums Galleries Scotland, Edinburgh
Need to promote your products and get your sales messages out there, but don’t know where to start? This Masterclass aims to provide non-marketers with the tools and inspiration to create and implement a successful marketing plan.
This practical workshop will explore a range of marketing models to help you build a marketing strategy tailored to your own commercial needs. You’ll learn tools and techniques that you can apply straightaway, including how to:
- Create a robust communications plan
- Use audience research
- Understand the customer journey
- Define your offer and branding
- Measure success
You can download a full event programme here.
2-4 Waterloo Place
Edinburgh, C of Edin EH1 3EG