Retail Essentials 4: Shop Skills | The Association for Cultural Enterprises

Retail Essentials 4: Shop Skills

 Registration is closed for this event

This workshop is all about understanding your customer - the core customer types and what influences their purchasing. We’ll walk through the customer journey, looking at what makes up the visitor experience from the approach and entry to the museum, through to entering the gift shop and making a purchase.

You’ll learn why people buy, and how to turn browsers into customers by making the most of your products’ features and benefits. Give every visitor a reason to buy!

View the full programme here.

Your trainer Diane Williams set up Quince Retail Consulting in 2010 after spending over 20 years working for Marks & Spencer and Paperchase. Experienced in front-line shop management as well as shop design, marketing and customer service, Diane is able to provide mainstream retail best practices that fit the unique features of running a visitor attraction gift shop.


About Retail Essentials

This workshop is one of a series of four Retail Essentials modules looking at the core aspects of retail - Finance, Buying, Visual Merchandising and Shop Skills. The series is designed to deliver practical information and skills that will enable you to maximise the efficiency and profitability of your business. Each module will quickly make a visible difference to your bottom line. 


10 May 2019 09:45   through   15:15
Kelvingrove Museum & Art Gallery
Argyle Street
Glasgow, G3 8AG
United Kingdom

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Event Fee(s)
Event Fee(s)
Non-Member £ 250.00
Partner/NPO £ 170.00
Associate Member £ 120.00
ASVA Member £ 100.00
Member £ 100.00

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