Shop Floor Skills Workshop: Kelvingrove, Tuesday 12 February 2019 | The Association for Cultural Enterprises

Shop Floor Skills Workshop: Kelvingrove, Tuesday 12 February 2019

 Registration is closed for this event

Aimed at shop floor teams and their managers, this event will concentrate on those aspects of retail that can be influenced by the front  line team on the shop floor. We will take you through the customer journey and explain what you can do to make a difference to the customer shopping experience and so to the shop income. The trainers will create a workshop ambience that facilitates an exchange of skills and experience that flows from and to the trainers and delegates and each session will close with a consolidation exercise.
There are a limited number of places for this event so please book early


The Programme Outline


Session 1 

  • Understanding your customer
  • Who are your customers?
  • What influences different customer types

Session 2

  • Turning browsers into customers (increasing conversion rates)
  • Understanding retail key performance indicators (KPI’s)
  • Understanding the Customer Journey
  • Why people buy - Influencing factors at each stage of the journey

Session 3 

  • Increasing customer spend (increasing ATV)
  • What is good customer service? Why does it matter?
  • Top 10 customer service tips
  • Improving your sales talk

Session 4

  • Visual Merchandising
  • The core principles

 

When
12 February 2019 10:00   through   16:00
Location
Kelvingrove Museum & Art Gallery
Argyle Street
Glasgow, G3 8AG
United Kingdom

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Event Fee(s)
Member £ 95.00
Associate Member £ 110.00
Non-Member £ 190.00

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