ACE Masterclass - How to Think Like an Entrepreneur | The Association for Cultural Enterprises

ACE Masterclass - How to Think Like an Entrepreneur

 Registration is closed for this event

Being Entrepreneurial is not just setting up retail or opening a cafe - it is a mindset. It means being open to new ideas and taking risks to exploit new income streams. 

This masterclass is for anyone who has been tasked with ‘being entrepreneurial’ and will provide the tools to explore how to generate ideas, a framework for developing and testing new offers and the confidence to be more entrepreneurial.

You can download a full programme here.

What will I learn?

A practical and participatory session where you will work in groups and learn how to –

  • Identify opportunities and generate new ideas
  • Use a framework to develop these ideas into new products, services or offers that meet your organisations strategic objectives
  • How to put the business case together
  • How to influence your organisation and gain their support


Xanthe Arvanitakis

Xanthe is a senior commercial and strategic director with over 15 years’ experience leading and building digital agencies. She worked with clients from Audi UK to Domino’s Pizza – helping them transform their businesses through e-commerce. In 2013 she decided to use her commercial acumen to help cultural organisations thrive. She was Director of Commercial and Operations for the Soane Museum where she doubled their unrestricted income, built their licensing brand and transformed their visitor offer. 

After the Soane Museum Xanthe joined JWA cultural consultancy and worked across a range of clients providing strategic support, specialising in developing commercial thinking and business planning.  Her clients included Museum of London Archaeology, Old Royal Naval College, Pallant House Gallery, Transport for General Manchester, Turner Contemporary and Sir John Soane’s Museum.



6 November 2018 10:00   through   16:00
Charles Dickens Museum
48 Doughty Street
London, London WC1N 2LX
United Kingdom

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Event Fee(s)
Member £ 210.00 (includes VAT of £ 35.00)
Non-Member £ 330.00 (includes VAT of £ 55.00)

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