ACE Masterclass: Starting out in Licensing
During this Masterclass you will learn the basic principles on licensing intellectual property covering what royalties to charge, advances and minimum guarantees, structuring a licensing agreement, style guides, where to find potential licensees, how to persuade potential licensees to develop products using your collections under licence and how much revenue you can generate.
Delegates will come prepared with top potential images and objects in their collections which could form the core of a licensing programme.
What will I learn?
- Licensing principles
- Commercial rates for granting licenses
- Basic intellectual property legal terms
- Developing a style guide
- Approaching potential licensees
- Forecasting revenue generation from licensed product development
Saskia’s background is in commercial and brand development for arts/heritage collections so establishing brands and brand extension opportunities, licensing and protecting intellectual property portfolios, product design and retailing – in essence developing a vision for the brand within both the arts and the commercial sectors.
She managed the London Transport Museum and Transport for London intellectual property portfolios involving significant liaison with designers, manufacturers, retailers and licensees to develop products and projects which had either a commercial or brand profile value. Saskia will use case studies to illustrate outlined learning points and provide opportunities for the delegates to apply the newly learned knowledge to their own collections.
Glasgow, G3 8AG