ACE Masterclass: Getting Smart in Licensing | The Association for Cultural Enterprises

ACE Masterclass: Getting Smart in Licensing

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Developing Your Existing Licensing Programme

During this Masterclass you will learn how to further develop your licensing programme, trademark and copyright registration and distinction, changes to clauses in your licensing agreement what you can manage in-house and when to consult legal intellectual property advice, managing your licensing programme in-house or developing your licensing programme with a consultant or agency, brand lock up and style guides, overseas territories, retail product development versus licensed product development for your retail outlet, inspired by and brand extension opportunities, raising your brand profile, forecasting for a 5 year licensing plan.

Delegates will come prepared with data on their current licensing programme, ideas for new product categories for licensed development and thoughts around brand extension opportunities.

What will I learn?

  • Overview of trademark and copyright law and application
  • Intellectual property license agreement legal terms
  • Managing your licensing programme in-house or alternative options
  • Developing overseas opportunities
  • Refining your style guides
  • Licensed product development for your retail outlet
  • Brand extension opportunities
  • Raising your brand profile
  • Developing a 5 year licensing plan

Saskia Boersma 

Saskia’s background is in commercial and brand development for arts/heritage collections so establishing brands and brand extension opportunities, licensing and protecting intellectual property portfolios, product design and retailing – in essence developing a vision for the brand within both the arts and the commercial sectors.
She managed the London Transport Museum and Transport for London intellectual property portfolios involving significant liaison with designers, manufacturers, retailers and licensees to develop products and projects which had either a commercial or brand profile value. Saskia will use case studies to illustrate outlined learning points and provide opportunities for the delegates to apply the newly learned knowledge to their own collections.


5 June 2018 10:00   through   16:00
Geffrye Museum
136 Kingsland Rd
London, London E2 8EA
United Kingdom

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Event Fee(s)
Member £ 180.00
Non-Member £ 330.00

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