ACE Masterclass: Creating a Destination Shop | The Association for Cultural Enterprises

ACE Masterclass: Creating a Destination Shop

 Registration is closed for this event

How do you create a retail proposition that doesn’t just round off the visitor experience but becomes an attraction in its own right? There has never been a better time to review your position to take advantage of the ever-changing retail landscape and consumer expectations.  

With over 25 years of retail experience Diane Williams will give you an insight into the current market conditions and explain how heritage and cultural retail has never had a better opportunity to make its mark. This Masterclass is aimed at helping you to understand the bigger picture as the basis of creating a dynamic and practical retail ‘road map’ that plays to your venue's USP.  

What will I learn?

  • Understanding today’s retail markets 
  • How to establish your market position 
  • How to think like your target customer
  • Turning vision into destination
  • Creating a 5-point plan

Who is it for?

  • Retail managers 
  • Retail marketing managers 
  • Directors & Managers of small-medium organisations
6 February 2018 11:00   through   16:30
Geffrye Museum
136 Kingsland Rd
London, London E2 8EA
United Kingdom

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Event Fee(s)
Member £ 180.00
Non-Member £ 300.00

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