The Power of Creative VM

More and more retailers are realising the benefits and rewards that creativity and individuality in visual presentation bring to customers and retailers alike. Nothing is gained by staying the same, so try to stand out from the crowd with individuality in your shop visual merchandising, allowing your brand personality to shine through. This article from Retail Toolbox look at what can be achieved even on a small budget, and includes some great examples from the high street.

Watch Episode 4 to find out more about how the logic and creativity of visual merchandising can help engage customers,