ACE Shop of the Month
Want to get your shop noticed? Then why not get yourself featured as the ACE Shop of the Month! If you think your shop deserves to be showcased in the ACE weekly e-newsletter, as well as on our Facebook and Instagram pages, simply email firstname.lastname@example.org explaining in one or two paragraphs what makes your shop special. Don't forget to include two or three photos to illustrate your entry. Here are some points to think about when submitting your entry and choosing images:
- Is your visual merchandising exceptional?
- Do you have a well-lit, well-presented space that is inviting to shop?
- Are you trading from an unusual space?
- Does your product reflect your venue?
- Does your product fit your customer demographic?
- Does your product fit your geographical location?
- Have you had a successful or innovative refit?
Remember - all our monthly winners will be entered into the new BEST SHOP category at the 2018 ACE Best Product Awards.
October Shop of the MonthHorniman Museum & Gardens
The Horniman Museum and Gardens permanent new shop is situated in the recently opened Butterfly House. Delivered on a tight budget, there were a few challenges as the main structure is an industrial glass house! However since opening in August the new shop has already increased retail sales by 27% and members' retail spend has gone up from 11% to 18% of all transactions year on year. Head of Commercial Brad Owen told us, "It's the first real opportunity for an additional shop we've had on site, due to space restrictions, so we're very happy to see it in place and adding real value."
The Horniman Shop and the Butterfly House © Phil Sofer
September Shop of the MonthNational Theatre Bookshop
To celebrate the National Theatre’s revival of Angels in America, the NT Bookshop has created a centrepiece display to complement the action on stage. The display takes inspiration from the gaudy aesthetic of New York in the 1980s; blinding neon colours frame a collection of products inspired by the diversity of the LGBTQI community and the flamboyance of the Club Kids generation. There’s even a carefully selected 80s playlist. The centrepiece neon light was originally used in the marketing campaign for the show, and can be seen on the production poster. The design has inspired a bespoke tote bag, magnet and badges which have proved popular with the play's audiences.
NT Bookshop © Philip Vile
August Shop of the MonthDoune Castle Shop
With ever growing visitor numbers, Doune Castle shop was recently moved to a larger space within one of the Castle vaults, where creating an inviting gift shop in such a dark space posed a few challenges! Through clever use of materials and techniques, the team have designed a layout that's both contemporary and in keeping with the style of the property. There's even a fun interactive area where visitors can dress up in their favourite Outlander costumes! Lesley Rogers, Visual Merchandising Manager, told us that it's been a learning curve, but increased sales and an improved visitor experience have made the project a success of which the whole team are incredibly proud.
Doune Castle Shop
July Shop of the MonthBALTIC Shop, BALTIC Centre for Contemporary Art
To tie in with the Artists Award exhibition celebrating emerging artists, the colourful BALTIC Shop's theme is, ‘Everyone Can Be An Artist’. Products include art materials as well as humorous gifts and books aiming to make art more engaging to BALTIC visitors, most of whom aren’t art aficionados. To entice more people into the shop, the team have created an interactive wall where visitors can create their own artworks on a whiteboard and then enter their drawings into a competition to win shop vouchers.
June Shop of the MonthThe Manor Shop, Waddesdon Manor
The Manor Shop has had a complete restyle and features over 100 new products designed in-house and inspired by Waddesdon’s collections. The fabulous central tables reflect the Creatures and Creations exhibition, about Walter Rothschild and his early involvement in the Natural History Museum. Plant collection and animal naming and identification were key themes in merchandise development and buying, resulting in a visually stunning display.
The Manor Shop
Photos: Pascale Cumberbatch © Waddesdon Manor