ACE Shop of the Month | The Association for Cultural Enterprises

ACE Shop of the Month

Does your venue's shop have what it takes to become ACE Shop of the Month? Whether it's impressive profits, innovative and unique product ranges, a fantastic refit or eye catching visual merchandising, tell us why your retail outlet deserves to be in the spotlight. Each month we'll select a winner who will be featured in our weekly e-news as well as on social media, and most importantly will also qualify for the Best Shop category at the 2019 ACE Best Product Awards. 

Simply download and complete the entry form, add up to five supporting images, and email your entry to

download shop of the month entry form

October Shop of the Month
Imperial War Museums

Imperial War Museums have revamped the kids' area in their London shop to create a more impactful connection with children and their experience at the museum. In the first four days' trading, sales of children’s ranges increased by 63% year on year, and sales of the kids' aviation range increased by 147%. 

With the museum content often being of a sensitive nature, the challenge was to find a way to speak to a young audience and engage them whilst still keeping in mind IWM values. They chose bright, bold colours and linked the theme of the redesign to the popular air fix kits and construction sets sold in the shop. The finishing touch is a hanging wooden Spitfire which echoes the display in the museum atrium, creating a visual connection between the museum content and the retail offer.

September Shop of the Month
DIVA Museum, Antwerp

The recently opened museum explores Antwerp's diamond history, which makes shopping there quite an experience! The shop carries jewellery crafted by local designers, as well as a wide range of souvenirs grouped to reflect the six themes of the diamond museum.

Customers can take home local confectionery as well as Antwerp beers and a premium DIVA gin (pictured top right), distilled exclusively for the museum. For special occasions, glamorous gift wrapping is available from the multilingual sales team.

August Shop of the Month
Bristol Museum & Art Gallery

Bristol Museum and Art Gallery shop has been given a new lease of life after its June 2018 refit. Previously nicknamed 'The Cave' by the retail team, the new shop is light and welcoming, and customers seem to agree - July sales were up 52% versus two years ago. 

Additional space was created by removing the stockroom and increasing the number of bays, and the shop is now fully aligned with its brand and audience, a mix of local residents and tourists. Products tie in with Bristol events and landmarks, and are merchandised by theme with a particular focus on the bespoke range based on the gallery's fine art collection.

July Shop of the Month
Gallery of Modern Art, Glasgow

The Gallery of Modern Art (GoMA) shop has undergone a complete transformation, with a bright, fresh and colourful look and a quirky product mix featuring modern and contemporary artists. The shop's limited space means it can be challenging to merchandise. However with two entrances there are two focal points, and the shop window onto Royal Exchange Square offers a fantastic opportunity for eye-catching window displays. 

As many of the customers are regulars the team aim to reinvent the shop at least twice a year. Buying has focussed on “Gifts for an Art Lover”, inspired by modern artists including Frida Kahlo, Picasso, Dali and Warhol, and the “Modern Artists” themed ranges have proved extremely popular, resulting in phenomenal sales. Customer feedback has been very positive and GoMA has now become a destination shop in its own right.