Promoting Excellence In Cultural Trading

Making a difference

Promoting excellence in cultural trading is at the heart of the business of ACE. ACE is an association of Members and Associate members who are passionate about their work in the cultural and heritage sector. 

Convention 2017

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Upcoming events


This Masterclass looks at the Key Performance Indicators that are used to run a profitable shop and explores ways to improve both sales and...

Latest blogs

Paul Griffiths, Head of Operations at the Mary Rose Museum explains how he and his team have created an immersive shop experience that flows seamlessly from the museum experience, learning some va

Arts Council England Chair Sir Peter Bazalgette has given a major 

A new in-depth feature looks at the vital role that cafés and shops play as brand ambassadors and mission delivery agents.